The Top 10 Free ASO Tools You Should Be Using Right Now

If you're aiming to boost your app store visibility, there’s no better place to start than with the right data. But finding genuinely free ASO tools with real value is getting tougher — especially as platforms like Mobile Action have removed their free tier in recent weeks.

That’s why we’ve curated this list of the best free ASO tools still worth your time in 2025. Whether you’re after keyword insights, competitive tracking, or free ASO data, these tools will help you grow smarter — without breaking the bank.

1. APPlyzer – A Comprehensive, Free ASO Tool for Agencies, Developers, Publishers, Marketers…

Let’s be honest: APPlyzer is a platform owned by CMA, but the reality is that we firmly believe it’s the gold standard when it comes to free ASO tools — and it’s the only one on this list built for marketers, developers and data geeks (like us).

Why APPlyzer leads the pack:

• 🔍 Proprietary Search Traffic Model
  Unlike tools that rely on Apple's broad-brush "Search Popularity" score, APPlyzer uses a custom-built model, created by ConsultMyApp’s in-house data science team, and trained individually per platform for greater accuracy, providing impression volumes as well as search scores.

• 🌟 Unlimited Apps + 100 keywords + 12 months data in the free tier! Yep - there are no limits to how many apps you can add in the free tier meaning you can add as many of your apps and your competitors across the Play Store and App Store and track up to 100 keywords for free with a whole year of historical data!

• 🧠 Automatic Keyword Universe Generator (including Autocompletes!)
  Generate entire keyword universes with one click, including search volume, ranking data, and competitor benchmarks.

• 📊 Share of Voice Tracking
  See how your app stacks up against competitors for every individual keyword — or zoom out to view total keyword coverage and market share at a glance.

• 🎯 In-App Event (IAE) Tracking
  APPlyzer shows you which competitors are running IAEs (especially for seasonal or campaign-led keywords), so you can counter their strategies in real-time.

• 🔄 Hourly Data Refresh
  Stay ahead of trends with store data that updates every hour, across 100+ countries. Ever wondered what value your Above-the-line campaigns are delivering? With hourly data you can now track your brand’s search traffic in near real-time!

If you're only going to choose one tool from this list, make it this one.

👉 Start using APPlyzer for FREE today!

2. AppTweak – ASO Keyword Suggestions and Competitor Insights

Great for: Keyword discovery, quick metadata checks, and competitor insights.
Technically, this is still a paid-for product, but it does at least have a 7-day free trial for you to poke around with…AppTweak’s trial access gives you a solid starting point for light ASO work. While many of the features sit behind a paywall, the trial experience is polished and insightful.

✨ What you get:

• 🔑 Keyword suggestions based on seed terms and category relevance

• 🆚 Competitor metadata comparisons across title, subtitle, description

• 📈 Visibility score indicators and market-level app performance

• 🌍 Support for multiple countries and languages

🔄 Best used early in keyword ideation, or to check how rivals are positioning themselves in different markets.

3. AppFollow – Keyword Tracking + Review Monitoring

Great for: Tracking user sentiment and monitoring keyword positions.
AppFollow’s free plan is surprisingly generous for small teams. It combines review analysis with keyword tracking and competitive monitoring in one neat dashboard.

✨ What you get:

• 📥 Monitor ratings and user reviews over time

• 🔑 Track keyword ranks for a limited number of terms

• 👀 Compare app metadata or watch competitors' updates

• 🛠️ Supports App Store and Play Store

✅ A great tool to keep a daily pulse on how your app — and its rivals — are performing in users’ eyes.

4. Sensor Tower – Keyword Snapshots + Market Overview

Great for: Market-level insights and leaderboard tracking.
While the full Sensor Tower suite is behind a paywall, its free public dashboards and rank tracking tools can still help you understand visibility shifts and category movement.

✨ What you get:

• 🔝 Keyword ranking snapshots and app visibility trends

• 🌍 Regional top chart tracking

• 📁 Exportable visuals for internal decks or client reporting

• 📱 App performance indicators by category or subcategory

🧠 Best used to sense-check keyword gains or identify fast-rising competitors.

5. App Radar – Metadata Management + Performance Tracking

Great for: Store listing management and simple keyword tracking.
App Radar is an all-in-one ASO workflow tool that’s surprisingly flexible on its free tier. It’s especially handy for teams who want to edit and track metadata from the same place.

✨ What you get:

• ✏️ In-platform editing for iOS and Android metadata

• 📈 Basic keyword tracking (up to 10 keywords on free plan)

• 🧬 Visualise keyword impact over time

• 🛒 Built-in support for Play Store experiments

🧰 Great for SMBs or in-house teams wanting to centralise metadata workflows.

6. ASOdesk – Store Visibility & Autocomplete Suggestions

Great for: Keyword discovery and competitive benchmarking.
ASOdesk is built around visibility insights and keyword expansion. While limited on free usage, it’s a strong secondary tool when refining or expanding a Keyword Universe.

✨ What you get:

• 🧠 Autocomplete-based keyword suggestions (by locale)

• 📉 App visibility score + rank fluctuation history

• 🌐 Basic support for localisation benchmarking

• 📣 Light review monitoring tools

📡 Useful for catching new longtails or measuring coverage by market.

7. Google Play Console (Keyword Installs) – Internal Data for High-Volume Terms

Great for: Seeing which keywords actually drive installs (for Android).
While the data is limited to higher-volume search terms, it’s still one of the few true sources of install-confirmed keyword data — directly from Google.

✨ What you get:

• 📥 Keyword-level organic install metrics (if volume is high enough)

• 🧭 Conversion insights by traffic source (Search, Explore, etc.)

• 🆚 Benchmark terms against your updated metadata

📌 Helpful post-release to validate keyword selection or justify future updates.

8. Google Keyword Planner – Understand Broader Search Demand

Originally for PPC campaigns, Keyword Planner still has ASO value — especially when researching generic, non-branded terms that could bring scalable traffic.

Best for: Understanding demand for generic terms

• 🌟 Search volume estimates for web terms

• 📊 Helpful for gauging brand vs non-brand interest

• 🛠️ Great early-stage signal, especially for Play Store-first apps

⚠️ Caveat: It reflects web search intent, not store-specific behaviour — so interpret results directionally, not definitively.

9. Google Trends – Trendspotting

Great for: Tracking seasonality and real-time shifts in user interest.
Google Trends is a free, underused powerhouse for visualising when and how users search — especially helpful for surfacing emerging keywords or timing updates.

✨ What you get:

• 📊 Relative interest over time for any keyword

• 🌎 Region-by-region popularity breakdown

• 🔄 Side-by-side comparisons (e.g. “AI camera” vs “photo editor”)

🧭 Perfect for flagging seasonal spikes or trending terms not yet in keyword tools.

10. Apple Search Ads (Search Match) – Free Keyword Discovery (If You're Running ASA)

Great for: Discovering untapped high-performing keywords via ASA.
Even with a small ASA budget, Search Match will reveal new keyword opportunities based on user intent and behaviour — helping feed both paid and organic growth.

✨ What you get:

• 🔍 Access to real, high-intent keywords from ASA campaign data

• 📤 Export top terms by impressions, taps, or conversions

• 📱 Inform metadata, Custom Product Pages, or localisation plans

🧩 A simple ASA campaign can become a goldmine for ASO learnings.

⚠️ Note: Anyone who has used search match before, will also understand it can generate some very questionable/irrelevant search terms — so it’s best used alongside external tools like APPlyzer (or a human being!) for a sanity check.

Final Thoughts

The free ASO tools landscape is constantly evolving — with many platforms stripping back features or shifting to fully paid models. That’s why APPlyzer stands out:

✅ Accurate, platform-specific search traffic data & impression volumes
✅ Unlimited Apps + Automated Keyword Universe generation
✅ Competitor Share of Voice + IAE tracking
✅ Free to use — with no compromises

It’s not just a tool — it’s your growth engine.

💬 Want to go beyond tools and build a full ASO strategy? Get in touch with the experts at ConsultMyApp — the agency behind APPlyzer and hundreds of App Store success stories.